SEM or search engine marketing is a form of online marketing by purchasing ads on search engines for the purpose of getting more visibility, traffic and ultimately more sales.
SEM Benefits Include:
increase visitors and customers
increase brand visibility
SEM should always be complementary to all online marketing strategy. While SEO is a great way and effective way to drive traffic at the top of the funnel, SEM is an efficient and effective way to drive sales at the bottom of the funnel.
What is the difference between SEO and SEM?
The main difference between SEM and SEO is the time it takes for the result to be seen. Specifically, paid ads can be activated and displayed immediately in search results whereas in SEO, the website must have relevant content for a given search term in order to appear in the search results. The optimization process to get high ranking is known as SEO.
Using a custom tailored and optimized digital marketing strategy and recommendations, Qoo Digital team is able to deliver the following results for our client's newly launched e-commerce business in home and decor industry:
Industry Category: Home and Decor
Sales Increase: +1409%
Conversion Rate Increase: +13%
Average Order Value Increase: +57%
Return Customer Increase: +331%
Get a free consultation session today!
If you are looking to start or expand your business online, our team is ready to discuss your needs in the digital space and offer a cost effective and efficient solution that you are satisfied with.